Case Study

Spooky Agility: LSA Digital’s Creative Success at the SAFe Summit

By Larry Marine · 2024-10-25

LSA Digital spent last week at the SAFe Summit conference in Washington, DC where things got interesting. We put on a skit with a scary Halloween theme featuring a WIP Witch, Energy Vampire, and other Scaled Agile characters. People stopped by our booth to have their picture taken with the life-sized cutouts used in the skit. We even won an award for Most Creative Booth.

We also provided opportunities to interact rather than just read stuff. For instance, a popular attraction were our free self-assessments. Try one here!

Our live website UX reviews were a hit, as well. People were surprised by how poorly their website’s UX was designed even though their UI designs were aesthetically pleasing. Visual appeal does not mean a good user experience. We heard comments like “I didn’t understand the difference between UI and UX until now.” Book time to get your free UX review.

AI was a popular topic at our booth. Discussions focused on how AI can do things humans can’t, and humans do things that AI can’t. Combining AI and UX to create Human and Machine systems leverages the power of AI to go beyond “polishing reports,” and gets the AI to perform tasks that unburden the users.