Squawk
Social Publishing & Approval Workflow Platform
Overview
Squawk is LSA Digital's publishing platform for social media content operations. It centralizes discovery, drafting, approvals, scheduling, and publishing so teams can run a consistent content engine without juggling disconnected tools.
The system combines source ingestion (documents, news, feeds, and media), campaign planning, expert approval queues, and calendar-based publishing workflows. Squawk is now in open beta and is used daily by our own team to publish social content, so the product is refined in real production scenarios. Sign up at squawkitout.ai.
With organization-level knowledge bases, campaign orchestration, and profile-based publishing controls, Squawk helps content teams move from ideas to approved and published posts quickly while maintaining quality and governance.
How It Works
Collect Sources
Ingest documents, feeds, news, and media as source material for campaigns and post generation.
Draft & Route
Generate and edit post drafts, then route items through role-based expert approval workflows.
Approve with Experts
Use dedicated queues for expert reviewers to approve, reject, or iterate on draft content.
Schedule & Publish
Move approved posts onto a calendar and publish to connected social profiles with scheduling controls.
Who It's For
Marketing & Social Teams
Teams managing campaign cadence, content calendars, and multi-platform publishing
Subject Matter Experts
Experts who need lightweight approval workflows before branded content is released
Content Operations Leads
Owners responsible for governance, throughput, and quality in publishing workflows
Product & Growth Teams
Teams that turn market signals and source material into consistent social content output
Key Benefits
Unified Content Pipeline
Bring discovery, drafting, approvals, scheduling, and publishing into one workflow to reduce context switching and bottlenecks.
Expert Approval Queues
Route draft and repost content to designated experts for review and sign-off before anything goes live.
Publishing Control by Profile
Manage platform accounts and publishing profiles with clear ownership, governance, and scheduling options.
Dogfooded in Production
Used daily by LSA Digital for our own social publishing, creating a tight feedback loop for rapid iteration.